On this week’s episode we sat down with Steve Krontz, Director of Innovation at the KSU BrainLab, located in the Coles College of Business. They’re doing some remarkable work, using brain activity studies to analyze how individuals react to a logo, or a flavor, or a host of business-related stimuli. Additionally, Steve and his team have been developing technology that will enable thought-to-text and thought-to-command capabilities.
This means they will be able to empower individuals who have neurologic problems that inhibit muscular control/activity such that they are rendered unable to speak or communicate. With this soon-available technology, persons dealing with such problems will be able to interact with their environment and their caregivers.
Steve explained how the KSU BrainLab at Coles College of Business partners with businesses small and large to help them answer important questions that help them be more effective in their work. The college is actively seeking companies who are looking to address important questions with their help.
The KSU BrainLab at Coles College of Business website describes their work this way, “Part science lab and part technology incubator, at the BrainLab we work to align computer technology with the human neurological system. Through our research we create meaningful applications for brain-computer interfaces by studying how users respond to and control brain-based devices.”
It is rewarding to help bring awareness to innovative initiatives like the KSU BrainLab at Coles College of Business. I was surprised to learn that, as Steve explained, the ability to use thought to communicate as well as to interact with our environment is potentially less than 10 years away. Such technology could clearly have an extensive impact on a wide range of healthcare patients as well as business.
Steve Krontz, Director Innovation, KSU BrainLab, Coles College of Business
- BBA, Marketing, Kennesaw State University, Michael J. Coles College of Business
- Founder, Krontz Media LLC
- Executive Director/Solutions Architect, Big Eyed Fish Creative Consulting